How to Build and Execute MarTech Strategy w/Helen Abramova

mer. 28 août à 00:00

Fuseau horaire : Paris (GMT+02:00)

New York
New York

A not-to-miss session! Our speaker, Helen Abramova, is the Marketing Technology Lead at Verizon. She is a decorated marketer with multiple awards and titles from Marketo (she is traveling from Washington DC). Topic: How to Build and Execute MarTech Strategy

How do you make the best of your marketing technology stack? We know marketing technology can unleash a digital transformation in your marketing organization. But technology is just a tool, and it is only as good as the teams and processes around it. This session will illustrate how to:

  • develop and execute a marketing technology strategy as a bottom-up initiative in a lean team;

  • translate business needs into martech requirements, and mature your stack through the right sequence projects and efforts;

  • align and communicate with multiple teams. Agenda:

-Networking, and Intros

-Sponsor intro | 15 min

-Thought Leadership presentation| Helen Abramova 45 mins

-Q&A Meeting Details:

Date: Tuesday, August 27, 2019

Time: 6PM - 8PM

Location: Electric HQ - 408 Broadway, 5th Floor, New York, NY 10013 As always, sandwiches, vino, and beverages provided courtesy of (thanks Gil!)! Don't forget to RSVP! Cheers



New York

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