Design your communication campaign strategy with LEGO® SERIOUS PLAY®

mer. 15 mai à 09:00


When thinking about your communication campaign brief, there is a lot of questions to be answered. Why are we doing this campaign? What should be our message? How can we make it relevant? What kind of audience segment should we target? How can we get value for money with our limited budget? What channels should we invest in? The list of questions can go on. Sitting at your desk, trying to answer all these questions alone might seem a heavy task. But even some joint thinking and brainstorming with the colleagues might not deliver those aha moments. So, why not to try an innovative method which can bring you new insights about what you are planning to do as a communication campaign? At this workshop, we invite communication specialists and campaign managers to learn a new way of defining communication campaign strategies with LEGO® SERIOUS PLAY®. We will take a step-by-step approach from defining the campaign's purpose to constructing personas to looking at potential risks and setting key performance indicators, using our unique Campaign Design Canvas. You will learn: - how to create a communication campaign from A to Z,

  • how to use LEGO® SERIOUS PLAY® in a creative thinking process,

  • how to generate, sort and apply insights in campaign briefs,

  • how to sell your campaign to management. Bring your communication campaign idea and you will leave with a roadmap for success! This training is for:

  • communication managers

  • communication officers

  • advocacy experts

  • campaign manager

  • communication agency account managers You will get:

  • methods, tools and templates to aid campaign brief design,

  • peer support from other participants,

  • expert feedback from your trainer,

  • lunch, coffee and refreshments,

  • a LEGO® SERIOUS PLAY® starter kit to take home. Maximum 8 participants. Participation fee: 590 EUR + VAT

Early bird until 30 April: 450 + VAT

Discount for teams of 3 or more: 30% - Please write to [masked] for special team arrangements.



Education Conférence
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