Blending & Visualizing Marketing Data: How To Tell A Holistic Story
mar. 19 février à 00:00
Please sign in at the front desk. Agenda:
6:00 - Networking
6:30 - Announcements
6:35 - Presentation
7:40 - Q&A
8:00 - Adjourn EVENT DESCRIPTION
Alex Cruz, CEO of PenPath, will explain why marketers struggle when making sense of all their data. With dashboards spread across so many tools, it’s challenging to keep up. How do you tell a complete story or decide which metrics matter? How do you make the right decisions in real-time? Learn how it's now possible to connect and visualize all your most essential marketing metrics by using powerful tools like Tableau and Google Tag Manager. SPEAKER BIOS
Alex Cruz is the CEO of PenPath, a marketing analytics firm specialized in connecting and visualizing data for brands and agencies. With over 9 years of industry experience, Alex has worked with businesses of all sizes from growing startups to agencies and Fortune 500 companies. His background gives him a unique perspective that can help industry professionals understand and use all their marketing data in order to tell a holistic story. Brandon Thomson is the Head of Product for PenPath. He manages all data management and visualization. Brandon has over 5 years of data science experience working with major brands in top agencies before joining the PenPath team. He's specialized in Tableau and Python development. About Metis Metis (thisismetis.com) accelerates careers in data science by providing full-time immersive bootcamps, evening part-time professional development courses, online resources, and corporate programs based in Seattle, New York, Chicago, and San Francisco. Brought to you by Kaplan, Metis focuses primarily on Python, machine learning, data visualization, deep learning, big data processing, statistical foundations, and more. Students and alumni of the bootcamp program receive continuous support from our career advisors, empowering them to pursue a successful career in the fast-growing field of data science. Learn more about us at https://thisismetis.com/ Join our Metis Community Slack channel!Apply here: http://bit.ly/MetisCommunitySlack Metis Code of Conduct Metis is dedicated to providing a harassment-free experience for everyone, regardless of gender identity, age, sexual orientation, disability, physical appearance, body size, race, or religion (or lack thereof). We do not tolerate harassment of students, staff, or visitors in any form. Sexual language and imagery is not appropriate for any event including talks, workshops, parties, and other online media. Individuals and groups that do not abide by these rules will be asked to leave and, if necessary, prohibited from future events. If you have any questions or you're made to feel uncomfortable by anyone on our campus or at one of our offsite events, please let one of the staff members know right away. The matter will be taken seriously and promptly addressed.
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