NYMUG 2/28: Bridging Marketing and Sales Operations

ven. 1 mars à 00:00

Fuseau horaire : Paris (GMT+01:00)

Ceros HQ
New York
États-Unis
New York

In our next session of NYMUG, we will open the discussion about the recent rise and evolution of the Marketing Operations role. The clear steer towards multi-skilled workers and the need for organizations to rethink how they structure their operations and business processes. The speakers will cover practical approaches on bridging Marketing and Sales Operations roles, share a few successful use cases, suggest an entirely new level of collaboration between Marketo and Salesforce superusers, and showcase benefits of being able to operate at the strategic level and deep dive into details. Feel free to check out the article I wrote on top 5 skills for Marketing Operations Leaders (featured on MarTechSeries) for a bit of a preview ahead of the discussion. Agenda: -Swag, Networking and Intros

-Sponsor presentation | FeedOtter 15 min

-Thought Leadership Presentation | Hector Gutierrez and Inga Romanoff -45 mins

-Q&A Meeting Details: -Date: Thursday, February 28, 2018

-Time: 6:00PM - 8:00PM

-Location: Ceros HQ - 40 W 25th St, Floor 12, New York, NY 10010 Presenters: -Hector Gutierrez, Revenue Design Arhitect - currently Vice President at Morgan Stanley

-Inga Romanoff, Marketo Consultant, CEO at Romanoff Consultants

-Andy Martin, Founder at FeedOtter I am bringing our fancy NYMUG swag to give away. As always, thanks to our sponsor FeedOtter, sandwiches, wine, and beverages are provided! FeedOtter makes it easy for marketers to automate and curate their RSS content into emails directly from Marketo (so many asked me about that feature!) Thank you, Ceros for hosting us in the beautiful space! Don't forget to RSVP! Inga NYMUG Leader

Source: https://www.meetup.com/fr-FR/NY-MarTech-Talks/events/258790776/


Ceros HQ
New York
États-Unis

Business
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