Selling When You Don't Want to
ven. 30 novembre à 00:30
What Good SalesPeople Can Teach Us About Branding And Marketing in the Age of Digital Most of us deplore the idea of selling anything - much less ourselves - but the reality is that the whole point of marketing and branding is ultimately to sell something, be it a product or service. The digital age makes this a 24/7 proposition. The more comfortable we get with selling the greater our chances of success. Good salespeople - not the stereotypical Alec Baldwin, Death of A Salesman stereotypes - have always understood that their personal brand - or what we used to call our reputation - was the key to building their business. People bought from them, not just because of a stellar product, but because of who they were and how they connected. This is more important than ever before in a world in which the more easily we can connect digitally, the more disconnected we feel. How do we sell both online and offline and still be human and feel good about it? Join Joanne Tombrakos as she debunks stereotypical sales myths and offers tips on how to sell when you really don’t want to without being “salesy.” COME EARLY TO SHOP THE KJK HOLIDAY SAMPLE SALE
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