AUM - App Usability Maximization
jeu. 20 septembre à 01:00
SEO, ASO, TAM etc are acronyms one hears when the team behind a new or an existing app is aiming for user acquisition and retention. With a few changes in your approach to building and maintaining applications (mobile/web), your product could probably serve more users (new and existing).
This talk will include a few real examples and insights about how apps are used by the more than 50% of smartphone users.
You'll get a different perspective into making your apps usable for a larger audience by making it accessible and localized, (maximizing it's usability)
The examples are primarily based on iOS but the insights are applicable for all mobile and web platforms.
No coding experience is needed and as such we won't do any coding during this talk.
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