Customer Lifetime Value: Lunch and Learn - Registration Mandatory
lun. 1 octobre à 18:30
Customer Lifetime Value is often misunderstood, miscalculated and feels out of reach for many marketers as they deal with legacy systems and technology complexity. Fospha’s Head of Data Science calls CLTV a “destination”. Bain and Co. calls it a "compass" and, for many marketers, it is becoming the north star metric. The CLTV Lunch and Learn is hosted by ClickZ, the leading digital resource site for marketers and Fospha, a Customer Data Platform that helps marketers understand where to spend the next dollar of their budget. We will cover how to think about ensuring CLTV is enabled in your company so you can answer questions such as:
"I need to shorten my sales cycles, how should I change my marketing mix to do this?"
"What is my customer LTV and how do I reallocate budget to increase it?"
“How do I reduce my CPA?"
"Which are my most profitable customers and how do I keep them engaged and loyal?" ROUNDTABLE SPEAKERS
Dan Cobley - ex-CEO of Google UK and the current Chairman of Salary Finance. Dan is the founder of multiple FinTech startups and a Managing Partner at the leading digital venture builder Blenheim Chalcot. Stacy Lynch- Senior Director of Enterprise Analytics and Data Strategy at Cox Media Group. Stacy leads a team of analysts, data scientists and developers driving digital product strategy across the Cox Media Group including television, radio, newspapers and pure-play digital businesses. Leah Eyler - Leah Eyler is Head of US Growth for Fospha. Fospha’s Customer Data Platform helps companies transform their universe of customer data into growth across customer lifetime and increased ROI/ROAS - optimizing acquisition, conversion, retention, and loyalty using data science. Previously, Leah has led strategy, and product growth at Amex, Dimension Data/NTT Data, after starting her career as a product manager working at several startups in the US and UK AGENDA
12:30 PM - 12: 50 PM: Arrival (buffet-style lunch and drinks will be provided.)
1:00 PM: Introduction by Sam Lawson (Head of US, ClickZ)
1:05 PM: CLTV - How to Set a Customer Data Strategy by Leah Eyler (Head of US Growth, Fospha)
1:25 PM: Roundtable Discussion
2:00 pm: Closing Registration is free and mandatory for admission. Sign-up here: https://www.eventbrite.com/o/blenheim-chalcot-17704645018
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