The Expats Paris Social Media Marketing Strategy!
ven. 29 juin à 08:50
We’re sharing our Social Media Marketing Strategy. AGAIN! When we started using social media at Expats Paris (www.expats-paris.com) late 2013, we told ourselves that we had the right to make mistakes, to ask forgiveness rather than permission, and to always test everything. Expats Paris is now on almost all major social media platforms (well, except Myspace and VK) and has an engaged community of followers, contributors, and friends. On top of all our Expats Paris accounts, we’re also now managing the Paris Talks Conference accounts (www.paris-talks.com) How did we get there? We’ve learned to frequently communicate with our followers, share interesting and engaging content (articles and images), ensure that content matches our objective of helping others before we share it publicly, and measure the impact and performance of everything we share. Fine. Let’s talk about Social media marketing strategy. What exactly does it mean? Do you really need to have one for your brand? And which strategy is most appropriate for your particular needs and objectives? How do you find the time to manage social media? How should you address negative or controversial comments? What are some tips to adapt to changes in technology and trends without feeling overwhelmed? How do you keep up? How do you make money using social media? How do you measure the results of what you do? Wow, this whole thing sounds overwhelming. Doesn't it? A lot of questions that really scare the hell out of many entrepreneurs. At Expats Paris, we’ve almost gone through it all. We’ve had success and failures, and we’re still learning. One of the major lessons we’ll never forget is that, when it comes to social media, there’s a lot to learn. That’s why we’re organizing this workshop where we’ll openly share with you how we started, when, why, and what we choose to share on social media. After this workshop, you’ll get the entire presentation that contains all of our strategy and actionable strategies you can apply to start or increase your Social Media presence and influence WeWork will be hosting us. More details on how to get access into the workshop space will be sent to confirmed RSVPs.