MEPRA Academy: Mastering Influencer Engagement
Middle East Public Relations Association

mer. 14/03/2018 de 9h00 à 16h30
lun. 12/11/2018 de 9h00 à 16h30

Fuseau horaire : Dubai (GMT+04:00)

InterContinental Dubai Marina
King Salman Bin Abdul Aziz Al Saud Street, Dubai Marina
393080 Dubai
United Arab Emirates
Learn how to develop and master influencer marketing strategies to leverage word of mouth on a large scale to a specific audience who are receptive and primed and create organic content and a more meaningful and pleasurable experience with the consumer.
As social media platforms become increasingly commercial, and with the proliferation of fake news and exaggerated stories, consumers are becoming even more discerning and less trusting of brands online. At the same time, the majority of purchasing processes are started with a referral or recommendation – B2B or B2C.
Executed correctly, influencer marketing is a great opportunity to leverage word of mouth, on a large scale, to a specific audience who are receptive and primed. It creates organic content and a more meaningful and pleasurable experience with the consumer, and long term benefits for the brand. However, there are key rules of engagement to bear in mind in order to execute a successful influencer marketing strategy.
Course objectives:
Participation in this course will help you gain skills and knowledge on:
Gain an understanding of what constitutes an influencer, and an appreciation for their needs
Learn how to identify influencers and measure influence and relevance
Identify the rules of engagement with influencers
Develop influencer strategies that make an impact with target audiences.
Create monitoring, measurement and evaluation metrics for the strategy
Training level: Introductory – Intermediate
To enrol in this course, please register online or email
For any additional inquiries, please call Sabrina De Palma, our Executive Director, on +971 55 5318 920
Facilitator: Samantha Dancy is an established social media and corporate communications consultant who has been in Dubai for over 12 years, Sam has experience across a range of consumer and corporate brands, working both in-house and within an agency environment. Her work across travel & tourism, hospitality, B2B, retail, arts, wellness, healthcare, education, luxury goods & services and F&B includes brands such as Jumeirah Group, Dubai World Trade Centre, IHG, Emirates, Birmingham University, The British Business Group Dubai & Northern Emirates, Emaar, Heriot Watt University, Aggreko, Landmark Group, Heineken, P&G and The British Council.
Sam is an experienced trainer on PR, written communication and social media through her own consultancy Footstep Communications. A keen social media advocate and an endorsed travel blogger, she recognises the value of compelling, engaging content and shares her experiences on her travel blog: Footsteps of a Wanderer
Accreditation: MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 10 CPD points. For more information on CPD and accreditation click here.
Please note that there are no cancellations & refund upon confirmation.