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lun. 15 janvier à 17:00/strike>
25 rue Lenepveu
Learn the Design Sprint process from Douglas Ferguson, professional facilitator and president of Voltage Control. The Design Sprint is a method for answering big questions quickly. It’s a greatest hits of design thinking, Lean Startup-style business strategy, innovation, behavioral science, and more, packaged into a battle-tested method any team can use. In this fun, fast-paced, hands-on workshop, you'll learn by doing as Douglas leads you through a complete sprint—super-compressed into 2 hours.
In this workshop, Douglas will rapidly lead you through all five stages of the Design Sprint process, teaching how the various steps fit together and why and how they work. You’ll learn tips and tricks for facilitating a Design Sprint (whether it's your first or 101st) and for incorporating these techniques into normal meetings.
The workshop format is activity-based. Douglas won’t just talk at you-you'll put pen to paper, work with others, and build muscle memory for the sprint activities. And there will be plenty of time for Q&A, so you can learn from Douglas’ experience running many Design Sprints with teams at Google and some of the world’s most exciting startups, from consumer to enterprise, from hardware to software, and in fields from healthcare to retail to robotics to agriculture.
Executives at large companies
Team leaders and managers
Product managers Marketers
The workshop covers all five stages of the Design Sprint process:
In the first stage, the team creates a map of their service and chooses one target customer and one target moment to create a tight focus for the sprint. You’ll learn how to set a foundation for this map by setting an optimistic long-term goal and listing pessimistic sprint questions, as well as how to efficiently interview experts on your team.
Instead of group brainstorming (which often produces shallow, abstract ideas), the Design Sprint relies on individual work. To create concrete, detailed solutions, everyone sketches. Sketching is normally the exclusive domain of designers, but it offers a unique opportunity for every person on a team to put their solution on a level playing field. You’ll learn how to break down sketching to make it successful for every participant in your sprint.
Group decisions are a nightmare of sales pitches, arguments, and endless debate. The sprint uses structured decision-making to make the best of everyone’s expertise while shortcutting the baloney. You’ll learn how to coach your own team through making better, faster, more opinionated decisions.
The core of the sprint is the development of a realistic prototype in just one day. In the workshop, you’ll learn why this approach is so critical for businesses—and how to choose the right technique to prototype any product or service.
On the final day of every Design Sprint, the team tests their prototype with real target customers. You’ll learn how to structure these interviews to ensure you answer your team’s most pressing questions.
Douglas is the founder and president of Voltage Control, a fractional CTO consultancy specializing in innovation workshops and sustainable product development. Prior to founding Voltage Control, Douglas was CTO of Twyla, Google Ventures backed art marketplace. At Twyla Douglas conducted numerous Design Sprints including several with members of the Google Ventures Design team, authors of the book Design Sprint. Outside work, Douglas is usually patching up his modular synthesizer, playing guitar, boxing, doing pilates, or taking photographs. He is a graduate of Virginia Tech.
Photo : "What is a design sprint?" - Voltage Control.