We are organizing a blogger weekend at Coworking Bansko
) with a group of about 25 Bulgarian and international bloggers.
On Sunday morning local businesses and tourism professionals that are interested to learn more about influencer marketing and how to use bloggers can participate in the event.
10.00 - 11.00 Presentation by Maria from Traveling Buzz:
Influencer marketing is a type of marketing that focuses on using leaders, like bloggers, to drive the brand’s message to the larger market. Rather than marketing directly to a large group of consumers, businesses instead inspire / hire / pay influencers to get out the word for them.
We will get a good overview of influencer marketing strategies and best practices for both bloggers and brands.
11.00 - 13.00 Blogger & Business Matching
This is the opportunity for bloggers and local businesses to get to know each other. Everyone can showcase their blog, video channel or Instagram photos to match with businesses that are interested in setting up paid projects or content partnerships together. Bansko is the premier winter destination in Bulgaria, so there are lots of opportunities for travel bloggers and tourism here.
Everyone will be asked to do a quick presentation about their blog and business, so that you can find viable partners for promotions and press trips.
This is a free event for tourism professionals and everyone who wants to promote their business through blogs.
Bloggers that want to present their blog need to be registered for Bloggers on Top